Davido, Portable, Other Celebrities Who Use Controversies to Promote Their Songs, Concert and Movies Sunday, April 21, 2024 at 7:07 PM by Oke-Hortons Nosa 3 min

What is Public Relations (PR)? According to Investopedia, PR is the art of managing information about an individual or company disseminated to achieve a particular communication goal.

 PAY ATTENTION: The 2024 Business Leaders Awards Present Entrepreneurs that Change Nigeria for the Better. Check out their Stories! However, there is a famous saying in the PR business that there is no good or bad publicity. Publicity is publicity. 

Over the last few years, the Nigerian music and movie industry has grown in leaps and bounds. Many PR tactics are used to push and promote content that is constantly churned out.

 Over the last two years, there's been a massive use of controversies to promote new projects both in the movie industry and in the music scene. We will use three cases for analysis to break down the use of controversies as a form of PR. Davido and his chains American side-chics Internationally renowned Afrobeat superstar David Adeleke, aka Davido, is one of the country's biggest musical brands, constantly finding a way to be in the news. 

The question is how does he do it. Over the years, Davido has come to terms with the fact that bad news about him sells faster than good news. In 12 months, Davido has been called out by at least three curvy American body models and one French bombshell.

When they do, it is always on the grounds of cheating or extra-martial affairs, and they come days or a week before one of his mega concerts or shows in America. 

It is a recurring theme, which has all worked well, and his shows continue to be a huge success. The question is, how does this work? It is simple reverse psychology. 

To get his die-hard fans to come out and defend him, some form of controversy must be roaming around. 

Also, the extensive coverage that these stories get from the media helps to create more awareness about the singer and his upcoming concerts—the use of controversies to sell concert tickets.